As one of the founding experts of Clothing+, Mikko Malmivaara has been an active member in the wearables community since 1998. With a background in concept design, product design and marketing & sales, Mikko is well versed in the technical requirements of textile electronics but also has a decade and a half worth of experience in the business side of wearables.
In between wearable tech, Mikko has had time to be a sponsored snowboarder, guide safaris in the wilderness of the Finnish Lapland and build and launch a line of barefoot shoes.
Today Mikko runs the marketing operations at Clothing+ and travels the world spreading the word on textile-integrated biometrics sensors.
Clothing Plus Ltd
Clothing Plus is the world’s largest developer and manufacturer of textile-integrated biometric sensors. With more than 15 years of experience in wearable technology and supplying the key global brands in sports and medical business with body monitoring sensors, Clothing+ is the pioneering expert in textile wearables. As the creator of the world’s first textile heart rate sensor strap for Polar in 2002, Clothing+ is now reinventing and revolutionizing monitoring the human being through even better and more fine-tuned products and manufacturing processes and adding key technology partners to its network. Clothing+ supplies some 75% of the world’s textile heart rate sensor products and works with the key global sports electronics brands and sportswear brands in launching sensor-equipped sports underwear. Recent launches include Shock Absorber, Kalenji/Decathlon and Berlei in the summer of 2014 with several more to be announced shortly.